Marketing Masterclass

Overview

Businesses are under more pressure than ever to prove marketing’s value as economic uncertainty encourages organisations to reconsider budget assumptions and priorities.  Join this interactive Marketing Masterclass where 3 marketing experts will provide strategies on Brand, Social Media and Video Marketing to maximise the impact of your marketing activities.

You will also get the chance to discuss your own marketing strategy and learn from others how they identified their business opportunities and challenges faced. Plus, you will hear advice, measurements, and case studies to improve and steer your journey.

What we will cover

Brand Strategy 

Giles Etherington runs an award-winning brand consultancy called Brand Satellite. He works with purpose-driven small business owners, helping them to think, look and act like big brands. Giles has over 20 years’ experience working with famous brands such as Andrex, BT, Heineken, Kellogg’s, Nestle and Volvo. He has taken all that experience to create a brand process that works for pretty much any small business.

Giles will be talking about the importance of creating your brand first, so that all marketing is aimed at, connects with, and is relevant to your ideal clients. brandsatellite.co.uk 

7 Reasons why your social media ain't working!

It's 2023 and it's never been easier to communicate online. Yet it's never been harder to be heard! From podcasts to PR and Youtube influencers, and from Tiktok to social advertising and email marketing, the opportunities to get in front of your target audience are easy and endless. EVERYONE who's ANYONE is online in some form or another. But how do smart businesses show up in a way that grabs attention, sparks interest and stimulates action?

Fin Wycherley and her team at Supersize Media offer plug-in social media and digital marketing support via 1-2-1 coaching, team up-skilling and full marketing management.  As a regular expert speaker on the BBC, followed by Barack Obama and a whole host of brands, businesses and gurus online, Fin works successfully with FTSE 100 and startup businesses to supersize growth, visibility and profits. www.supersizemedia.co.uk 

Effective Video Marketing Strategy 

Co-founder and Creative Director of Dangerous Studio, Brendan Reilly has spent over 30 years in the creative industry, building up a wealth of knowledge on the importance of video as a communication tool during that time. With his background in TV broadcast, commercial advertising, B2B and B2C video production, Bren’s clients have confidence in him to deliver expert-level content for any project Dangerous Studio undertakes.

Bren will be talking about why using engaging video is the most effective conduit for getting your message across to your intended audience, showcasing your product, or just getting your company brand recognised and remembered online. www.dangerous.studio

Agenda

09.15am Coffee & Networking
09.30am Branding
10.00am Case Study
10.15am Discussion / Q&A
10.30am Social Media Strategy
11.00am Discussion / Q&A
11.15am Coffee Break
11.30am Video Marketing
12.00      Case Study
12.15pm Discussion / Q&A
12.30pm Finish

 *Cost is £30 for Marketing Masterclass or £50 if you book both Sales & Marketing Sessions - please Email mia@thebusinesspartnership.org.uk

*This event will also be live streamed by Dangerous Studio, enabling you to watch from the comfort of your own home /office. Please email mia@thebusinesspartnership.org.uk for more info.

Event details