Generative AI in B2B content marketing – A hands-on workshop

As we gear up to bring together the most innovative minds, business leaders, and industry experts from across the regions at the Midlothian & East Lothian Business Expo on 28th September, we are running a series of FREE interactive workshops to help support your business.

As the world of marketing continues to evolve, businesses are constantly seeking innovative ways to stay ahead of the competition and drive growth. With its ability to analyse data, understand patterns, and learn from experience, generative AI is empowering businesses to make smarter decisions and achieve remarkable results in their marketing efforts.

Join Dr Simone Kurtzke, a lecturer in Marketing at Edinburgh Napier University at this hands-on workshop and learn how generative AI and ChatGPT can provide businesses with invaluable insights, automate repetitive tasks, and enable more personalised and effective marketing campaigns.

Dr Simone Kurtzke researches and teaches in marketing and digital technologies at Edinburgh Napier University. As an experienced speaker and digital skills trainer, her mission is to help people make the most of digital technology - in business and professional life. Simone has also written a book chapter on future trends in content marketing including AI and the metaverse.

So don't miss it, book your place now!

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